Copyright © 2005 Off the Page Smooth Out
Copyright © 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. It?s unlikely that figures are anywhere near that high in retail situations, but they?re still much higher than they need to be. When customers can?t get the help needed, can?t find the product in the model or size wanted, can?t navigate through the check-out without mishap, she?s likely to stop midstream.Let?s [...] These are the exact places where you?re losing customers – and sales. What could be done to make interaction points less risky or annoying?
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